The PDMA Handbook of New Product Development
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Description
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Reviews
K**M
Not Bad
The book looks great on the outside. Wish it was more put together, but content is a good learn!
A**O
Very helpful
This book is the standard, in the view of many, for new product development. It was helpful as I began a job in this field. I found it dry at times, but how can you make a book on any business subject avoid being dry?Overall, the topics were well laid out and explained.
C**L
Industry standard
Old but classic.
K**R
Five Stars
Book was in great condition
J**N
Five Stars
Item exactly as advertised and delivered on-time.
J**C
Must have for product managers
Great book for product manager
L**.
Everyday reference
Awesome my everyday reference book
P**S
Five Stars
very good
A**R
Great reference for anyone in R&D
A worthy read.
T**P
Didn't actually read it.
This was selected for me for an MBA course. I'm sure it is valuable to people working in this area, but, I really didn't do anymore than merely peruse it. Not sure it is still relevant now (2013)...
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