Digital Marketing: From Fundamentals to Future

I write this review as a business owner of a nascent cricket start up and how " Digital Marketing: From Fundamentals to Future " was from my view for my digital marketing strategy at the cricket start up I am part of.While running a start up, it is often possible to get into the trap of missing the most obvious things as we set to chase our business goals. This digital marketing book helped me refresh and connect with all of the digital elements that are the fundamental building blocks to run a business (ie: Digital Marketing Fundamentals)I used the book as a refresher, 12 years after completing my MBA. It has interesting caselets to introduce you to a topic, and this is where I start to connect the dots to my own business and observe what I can learn from this caselet to review our digital marketing strategy. I quite loved the case let of a global hair stylist brand that wanted to launch in India, and how the goals, objectives of the brand were broken down into the narrative for social media, such that consumers are able to relate to it. I was reminded of how we as a business missed certain basics, in our quest to get breadth and target growth.In a world where the narrative is no longer that the "Big Beat the Small" but the "Fast beat the slow", the chapters are a good primer for a business owner to ask all the right questions. The amount of breadth, this innovative digital marketing book covers is fantastic. It makes sure no term is esoteric, but succinctly answered like its covering for a first timer, and at the same time proceeds to introduce you to a variety of examples and concepts, from where you as an individual can get into the specifics on your own.A unique flavour Prof T.N.Swami adds are his anecdotes and observations from the 70's, 80's and 90's into the modern day digital marketing mix. It's so important to briefly mention the evolution of India's digital evolution curve relative to the world. This flavour ensures that you as a reader don't directly jump into the future without context, but are shown just enough information on history, so as to understand how various mega and micro trends over time brought us to where we are todayThe book evokes trust, since it has painstakingly curated the best references possible in each topic/example. From a Kleiner Perkins report to a Benedict Evans trendspotting to Robot Journalism, the examples in the book makes sure that you end up finishing each chapter, with your curiosity levels high enough to absorb more. That to me is the essence of each chapter, as it leaves you hungry for more, since it has hooked you to understand a topic in the most easy manner. “ If you are looking for a innovative digital marketing book, that talks about online and digital marketing strategy, with a focus on fundamentals this is your book. Kind of consider it as “Digital Marketing for Dummies in 2019”, since it answers all your questions, whatever your background.

Has got all the information to learn abut the basics of Digital Marketing

Good book

Good

This is an excellent book to read, refer to and use in your work. The authors bring to the table a great combination of academic rigor and real-world practice; for the reader, this is an excellent combination of perspectives which could guide him or her in finding solutions to real-world problems.Compared to other books in this genre, this is about as current as one can get in a fast-changing world. There is always the real danger that such a book is, almost be definition, condemned to be old and passe within a few months. However, it is good to keep in mind that while specific practices may change, and indeed must change, the principles won't. In that spirit of things, this book is likely to remain very useful for quite some time to come.I look forward to future editions from the authors with a great deal of interest.