New York Fit Me Liquid Concealer Makeup, Natural Coverage, Lightweight, Conceals, Covers Oil-Free, Sand, 1 Count (Packaging May Vary)

I’ve bought dozens of this exact concealer over the past several years. It never breaks me out (many other concealers do if I place them anywhere other than directly under the eyes), cooperates with any and every other face and base product regardless of formulation type, is non-greasy, non-drying, non-creasing (for me), and is something I use every day because it’s reliable and just works perfectly every time I apply. It’s a medium to full coverage and to get more of the full coverage side you need to apply it and let it sit for a couple minutes before blending it out. Works with fingers or with a dense brush (I don’t care for beauty blenders for any concealers so do with that what you will). I use it in this shade as well as a deeper shade which I use for contour, specifically nose contour since this is the only thing that’ll work on my stubborn nose that rejects all other contour and bronzer specific products, but this works every time. I’ve tried many concealers but this is the one I trust for my wedding day, for trips, for photos, and for every day.

I had almost given up on concealer before I found this. I don't know why but I just have a terrible time with concealers, no matter what application strategy, no matter what kind of concealer. Maybe my skin just rejects thicker pigmented products. I'm in my 30s, so I'm contesting with some fine lines and some dry skin patches for sure, but even when my skin was at max hydration with no dry patches it seemed like every concealer I tried would just dry out on my skin immediately and be impossible to blend out, becoming flaky and grainy. My most recently tried concealer was the Nars radiant creamy one. There was nothing radiant or creamy about it for me, it went on like chalk. This Maybelline concealer however is SO creamy, nice and moist, and taps on so smoothly with a finger or brush or sponge. It looks like a second skin. There's definitely some creasage but with proper application technique it can be minimal. I've kind of just come to accept creasage as a part of my life the older I get and keep the heavy creams away from higher crease areas lol. However I don't feel like this concealer makes me look older, so that's a plus. Normally my foundation shade is the lightest in any product, but for concealer I picked the 2nd lightest shade, ivory, which has just a little peachiness to it too and seems to be good at counteracting blue-grayness under the eyes and the redness around my nose without making me look like a ghost. Glad to have finally found a product that works, & happy that it turns out it works better than any 8x priced crap Sephora would try to peddle to me while talking down at drugstore products. This stuff is the GOAT. You cannot tell me otherwise. I hope they never change it.

I am pretty pale so I got ivory, and even this was too light for me. I was reading in the reviews a lot of people were saying their color ended up a little darker than they expected so I went for the lightest color, and it looked practically white on me. Like actual ivory white. I’m glad there’s a concealer for our gorgeous porcelain skin babes, but you must have very pale skin for this to work. Consistency and everything else about it is nice, as well as the price, so I ordered in the next darker shade (fair) and it’s perfect. Love that it has shades specifically for cool toned skin and that it’s not heavy coverage because I wear tinted BB cream instead of foundation most days so it’s not going to look too thick with that. It’s not super creamy, so be sure to blend quickly before it dries.

This is a really good under eye concealer especially for mature women. I’m in my early 40s and while I do not have a ton of wrinkles I do have deep under eyes as I have all my life this really does a good job but not creasing but also righting under eye. - recommend setting with a bit of translucent powder

Wow!!! I spend way too much money on makeup, so I decided to give Amazon a try to see if I could find a less expensive alternative. I honestly didn't know what to expect, but I am pleasantly surprised. This liquid concealer goes on smoothly, wears beautifully throughout the day, and the price is unbelievable. It really made me wonder why I've been spending so much all these years just because of a fancy brand name and beautiful packaging. I definitely fell for the marketing! Needless to say, I'm very happy with this concealer. Goodbye YSL, Gucci, and the rest... I think I've found my new favorite!

Meh. The tiniest sponge head I’ve ever seen. Product pretty good but ugh it’s way toooo small for application

I have repurchased this product several times. Good coverage; however dries out the skin a little. Make sure to moisturize prior to application. Great for everyday use.

Color match is pretty nice for a concealer, it doesn’t dry down fast and blends nicely. It doesn’t crease harsh either.

Tiene muy buena cobertura y se siente ligero

Non si trova più in profumeria, spero di continuare a trovarlo qui perché é il mio correttore preferito. Lo acquisto da anni, ho provato tantissimi correttori di marchi anche più prestigiosi ma nessuno é come lui, super cremoso, facile da stendere, coprenza media, non fa effetto maschera e si fonde perfettamente con la pelle. Se davvero l’azienda ha deciso di toglierlo dal mercato sarà pazza! 😅

One of my favourite concealers! Leaves a natural medium coverage.

This is my go-to concealer! It’s not drying, it doesn’t crease under my eyes, and I’m able to colour match my shade easily. The tube is small but it lasts quite a while. I often use this to conceal hyperpigmentation from acne during my daily makeup routine (no foundation). I also have sensitive eyes and Maybelline products are one of the only things that does not irritate them. The coverage is good for everyday makeup, but the Annabelle Perfect Concealer in Peach hides a little more with less layering when it comes to hyperpigmentation. Although I could never use the Annabelle concealer for my under eyes as it does tend to crease and highlight fine lines).

Excellent coverage and skin match